Anna Shiller
Head of PR & Communications
Ekaterinburg, RU.About
Highly accomplished and results-driven Communications and PR professional with 6+ years of progressive experience, including leadership in IT media. Proven ability to develop and execute comprehensive PR strategies, manage digital content, cultivate executive personal brands, and secure strategic partnerships. Seeking to leverage expertise in communications management, content creation, and project leadership to drive impactful results in a dynamic organization.
Work
Ekaterinburg, Sverdlovsk Oblast, Russian Federation
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Summary
Led the PR department for a major IT media holding, overseeing comprehensive communication strategies and content development to enhance brand presence and stakeholder engagement.
Highlights
Developed and executed comprehensive PR strategies for key clients and partners, managing media planning, content placement, and outreach initiatives to significantly enhance brand visibility.
Created engaging, data-driven content focused on the holding's AI services and industry insights, managing multiple social media accounts to drive increased online presence and audience engagement.
Cultivated the personal brand of the executive leader through strategic editorial oversight of original materials, consistent management of Telegram and Tenchat channels, and coordination of high-profile event participation.
Secured and managed strategic information partnerships, organized industry sessions, and facilitated executive speaking engagements at key events, effectively promoting the company's thought leadership and market position.
Managed the full communication lifecycle, from initial partner interaction and negotiation to precise task allocation and oversight for the PR team, ensuring seamless execution of all campaigns.
Ekaterinburg, Sverdlovsk Oblast, Russian Federation
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Summary
Served as a Copywriter for a creative agency, developing diverse content strategies and materials for clients across various sectors.
Highlights
Developed compelling and targeted content for real estate developers and service companies, aligning messaging with client objectives and market trends.
Authored impactful articles published on prominent digital platforms, including Dzen, VC.ru, and Business Secrets, expanding client reach and thought leadership.
Contributed strategically to the development of personal brand strategies for clients, crafting narratives that resonated with target audiences and enhanced professional profiles.
Ekaterinburg, Sverdlovsk Oblast, Russian Federation
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Summary
Produced marketing and informational content for a leading higher education institution, supporting promotional and outreach efforts for academic programs.
Highlights
Created engaging landing pages for a variety of courses and masterclasses, optimizing content for lead generation and student enrollment.
Developed and distributed targeted email newsletters to the client base, effectively enhancing engagement and disseminating key information about programs and events.
Authored compelling news updates and promotional materials for the business school's social media channels, significantly increasing online visibility and community interaction.
Ekaterinburg, Sverdlovsk Oblast, Russian Federation
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Summary
Served as a Correspondent for a national publishing house, responsible for comprehensive reporting, expert interviews, and event coverage across diverse sectors.
Highlights
Wrote and edited numerous articles and news reports for both print and online media, ensuring timely, accurate, and impactful dissemination of information to a broad readership.
Conducted in-depth interviews with leading experts across IT, manufacturing, and education sectors, contributing valuable insights to comprehensive economic reviews and analyses.
Provided on-site coverage for federal and regional conferences, capturing key insights and developing detailed reports for publication, enhancing the organization's industry presence.
Languages
Russian
English
Skills
Communication & PR
Business Communication, Public Relations (PR), Media Relations, Strategic Partnerships, Executive Communications, Interpersonal Communication.
Content & Marketing
Copywriting, Content Strategy, Article Writing, Digital Content Creation, Social Media Marketing (SMM), Brand Promotion, Marketing Communications, Landing Page Optimization.
Project & Team Management
Project Management, Team Leadership, Workflow Optimization, Concept Development, Task Allocation, Accountability.
Research & Analysis
Analytical Thinking, Market Research, Interviewing, Data Analysis.
Software & Platforms
Social Media Platforms (Telegram, Tenchat, Dzen, VC.ru), Microsoft Office Suite, Content Management Systems (CMS).
Interests
Personal Development
Travel, Masterclasses, Festivals, Self-exploration, Helping others.